The increasing number of retail outlets across the world, and the surge in adoption of digital signage in sectors such as education, healthcare, automobile, transportation, and BFSI are driving the growth of the digital signage market. Digital-out-of-home (DOOH) solutions are also gaining immense traction, as they offer an efficient and cost-effective advertising platform for all enterprises. Moreover, vendors are increasingly introducing transparent digital signage, which is viable and fits perfectly for in-store and out-of-store advertising.
As per Technavio, the emergence of transparent organic light-emitting devices (TOLEDs) will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
OLEDs have gained immense popularity over the years, owing to their significant benefits when compared to LEDs and LCDs. Thus, vendors in the transparent digital signage market are integrating OLEDs in their products to offer enhanced features to their customers. The growing popularity of transparent OLED products is expected to be one of the key transparent digital signage market trends that will fuel the market growth during the forecast period.