Samsung mulls cinema LED screens, expands world presence

October 09, 2017 // By Julien Happich
Samsung Electronics has just signed a new partnership with Major Cineplex Group, the largest cinema company in Thailand with more than 110 theaters and 668 movie screens, to convert a 200-seat cinema at the Paragon Cineplex in Siam Paragon into its Cinema LED venue. Several additional premium theater renovations are also expected throughout the region during the coming year.  

Samsung’s Cinema LED Screen are said to amplify on-screen content through HDR picture quality, powered by ultra-sharp 4K resolution (4,096 x 2,160) and peak brightness levels (500nit) nearly 10 times greater than that offered by traditional projectors. Because there is no more reliance on projectors, movie-goers can enjoy distortion-free content with lifelike colors, pristine whites and deep blacks. Extending nearly 10.3m wide (that makes a pixel pitch of 0.25mm), the Cinema LED Screen is said to be easy to install and configure within nearly any existing theater dimensions, as an upgrade of the screen-and-projector operation.

With the new partnership, the world’s first DCI-compliant High Dynamic Range (HDR) LED theater display is being introduced in Southeast Asia for the first time, following installations in Seoul and Busan, Korea, earlier this year.

Beyond its visual enhancements, the Cinema LED Screen also offers theater managers the reliability of long-term performance. The display’s shelf life of more than 100,000 service hours far exceeds that of traditional projectors and minimizes the need for costly maintenance. Additionally, the Cinema LED Screen employs a strict anti-copy encryption protocol to prevent unlawful streaming or content redistribution.

In the coming years, the Korean display maker hopes to expand the proliferation of its Cinema LED Screens across movie theaters around the world including the USA and Europe.

Samsung - www.samsung.com