Samsung launches commercial LED screen for movie theatres

April 27, 2018 // By Julien Happich
Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics officially launched its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theatre” name moving forward.

Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colours. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.

Available in variations extending between 5 and 10.3 meters in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theatre display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.

Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theatres, and ensures that all attendees can enjoy the same presentation regardless of seat location.

Next on the company's roadmap will be the 3D Onyx Cinema LED screen, making 3D movie content more realistic through enhanced brightness and consistent colour amplification. Glass-wearing viewers will be able to enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theatres, claims Samsung.

Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theatre at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theatres are expected to open in Kuala Lumpur and Vienna, respectively, later this year.


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