Messe Frankfurt will leverage its extensive international experience in growing trade fairs, while at the same time utilise its local organising partners' knowledge to propel the fairs forward as ASEAN’s leading trade fairs for lighting and building technology, design and solutions.
Thailand Lighting Fair and Thailand Building Fair will be held from 8 – 10 November at Bangkok International Convention & Exhibition Centre. The 2018 edition is expected to welcome over 165 exhibitors utilising some 10,000 sqm of exhibition space.
Mr Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group, commented on the acquisition: “The Light + Building brand of shows is well-recognised around the world for its high quality event format and its power to attract the best in the industry. Adding the Thailand Lighting Fair and Thailand Building Fair to this growing family will complement our existing shows by creating a synergy between the different lighting and building markets.”
“With a combined GDP of over USD2.4 trillion, the region is collectively the sixth largest economy in the world and the third most populous. The acquisition will facilitate Messe Frankfurt to further develop our presence within the network of ASEAN countries. It will also allow us to expand and strengthen our portfolio in the ASEAN region. Our local partners ‒ The ExhibiZ and the Provincial Electricity Authority (PEA) ‒ have been instrumental in establishing the shows and we look forward to working together with them for many years ahead,” Mr Buurma added.
Thailand serves as the gateway into the booming ASEAN region
Messe Frankfurt has had a successful partnership for over 30 years with The ExhibiZ’s owner, Worldex G.E.C Co Ltd. An experienced organiser of trade fairs in Thailand, The ExhibiZ is eager to continue working alongside its seasoned international partner, explains Ms Pakwan Jiamjiroj, General Manager: “We are delighted to bring the Thailand Lighting Fair and the Thailand Building Fair into a new era thanks to the partnership with Messe Frankfurt.
With their strong international reputation and some 800 years’ experience in organising trade fairs, we know that both shows have the potential to grow immensely. The lighting industry in Southeast Asia is already worth as much as USD5 billion, with the LED lighting industry accounting for over USD1.5 billion of that value. This healthy outlook demonstrates that the time to invest in Thailand and its neighbouring countries is most certainly now.”